Summary of Tony Fadell sharing

First Secret of Design is Noticing

-We are used to everyday objects
-Fruit sticker example, first time we saw it we hated it so much but after many other fruit stickers we got used it.
-Habituation happens so that we can learn new things.
-It prevents exhaustion of brain
-Bad as it stops us from noticing and fixing problems
-Comedians like Jerry Seinfield's career was built upon noticing all the small details that humans do
-Innovators are to fix these problems
-Mary Anderson created the wind shield wiper after noticing a driver clearing the snow manually. Passengers were feeling cold as the driver had to open the door to get out. The passengers did not notice anything wrong with the driver, just doing his job.But she did.
-One has to view the world as it is and not think of it as it is.
-Product designers doing a tougher job as they have to solve the problems that people don't realize.
-People think you are born to notice these things.
-Tony Fadell wasn't like that
-Steve Jobs ask them to focus on small details so that customers can enjoy
-e.g is charged electronic devices(phone)
-Previously after buying a phone you have to charge it ,Now phones are charged and can be accessible instantaneously.
-We have to focus more on invisible problems rather than the obvious ones
-Fight habituation by (looking broader,looking closer,Thinking younger)
-This helps us to create new ideas as we are beginners
-younger people less exposed to problem,thus find new ways to overcome them
-Picasso quote ("Every child is an Artist.The problem is when he or she grows up, is how to remain as an Artist)