-Its not about pattern/factory , the fundamentals if your selling a product is to make your ideas spread.
-Mass Media/Advertising don't won't so effectively if you are appealing to the average person (majority)
-Average person don't care about what your selling, will ignore your product.
-You have to sell your ideas to the listeners first, who are interested with what your selling.
-e.g steve jobs when selling apple products.It is the geeks who listen
- The otakus ( a young person obsessed with computers or any particular aspects of popular culture which affects their social skills) listens and helps to spread your ideas to their friends(average people)
-You need to sell remarkable ideas (new concepts) instead of the conventional concept.
-No matter how good your conventional concept is it will remain as average, common and thus your ideas would be ignored.
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